![]() ![]() Store Analytics will offer only totals, averages and percentages about product, promotion and ad campaign performance - for example, the percentage of how often a product was taken off the shelf and then purchased either during that store visit or later on. Instead, the service will provide only aggregated and anonymized data to brands. Gathered i nsights from Store Analytics will also help stores continuously improve the shopper experience by making the store layout easier for shoppers to find their favorite items and discover new ones, improving selection and availability of products, and delivering value through relevant promotions and advertising.įor shoppers worried about privacy issues, Amazon said that Store Analytics won’t share any data that can be linked back to an individual shopper. ![]() These data-driven Store Analytics insights allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising and advertising over time.Īt this time, Amazon doesn’t have plans to allow brands to target ads based on Store Analytics data. Additionally, advertisers running in-store campaigns such as digital signage will see associated performance metrics in their ad campaign reports. ![]() Through the secure Store Analytics dashboard, brands can access aggregated and anonymized data that includes averages, percentages and rankings on their product performance. With Store Analytics, brands will have access to details on how their products are discovered, considered and purchased in applicable stores to help them make decisions related to selection, promotions and ad campaigns. In an effort to improve the in-store shopping experience, Amazon has launched its Store Analytics service to provides brands with aggregated and anonymized insights about the performance of their products, promotions and ad campaigns at Amazon Go and Amazon Fresh stores in the United States with either Just Walk Out technology or Amazon Dash Carts. ![]()
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